E-COMMERCE MANAGER
DATA-DRIVEN GROWTH.

EXPERIENCE

New England Bonsai Gardens / BonsaiOutlet.com

Oct 2019 – Present

Manager of E-Commerce & Marketing

Scaled total online revenue 56% from $1.93M → $3.0M across BigCommerce & Amazon FBA. Boosted Amazon channel sales 68% while preserving 20% contribution margins. Doubled organic sessions (+115%) via technical-SEO overhaul. Managed $100K annual paid spend achieving 5.2 ROAS.

Enservio, Inc.

2002 – 2018

Account Receivable Specialist

Oversaw and streamlined billing/collections for $15M distributor. Developed efficient billing procedures that improved cash flow and managed AR processes while maintaining strong client relationships.

EDUCATION

Bryant University

1997-2001

B.S. Business Administration

SKILLS

CRO & A/B Testing 100 %

Customer Acquisition (Amazon/Ads) 100 %

Data Analysis (GA4/Excel) 95 %

E-Commerce Platforms (Shopify/BigC) 90 %

CRM & Segmentation 85 %

ACHIEVEMENTS

Revenue Growth

+56%

Scaled online revenue from $1.93M to $3.0M in 5 years.

Amazon Expansion

+68%

Boosted Amazon channel sales while maintaining 20% margins.

Organic Traffic

+115%

Doubled organic sessions through technical SEO overhaul.

Ad Performance

5.2x

Achieved 5.2 ROAS on $100K annual paid spend.