Retention, content, analytics, Amazon, and margin

Practical growth systems for e-commerce operators stuck on the marketing treadmill.

I write about the unglamorous work behind compounding growth: customer intent, lifecycle automation, SEO systems, channel economics, and the operating habits that turn duct-taped marketing into a machine.

EXPERIENCE

New England Bonsai Gardens / BonsaiOutlet.com

Oct 2019 – Present

Manager of E-Commerce & Marketing

Scaled total online revenue 56% from $1.93M → $3.0M across BigCommerce & Amazon FBA. Boosted Amazon channel sales 68% while preserving 20% contribution margins. Doubled organic sessions (+115%) via technical-SEO overhaul. Managed $100K annual paid spend achieving 5.2 ROAS.

Enservio, Inc.

2002 – 2018

Account Receivable Specialist

Oversaw and streamlined billing/collections for $15M distributor. Developed efficient billing procedures that improved cash flow and managed AR processes while maintaining strong client relationships.

EDUCATION

Bryant University

1997-2001

B.S. Business Administration

SYSTEMS

Retention & Lifecycle Systems 100 %

Amazon & Channel Economics 100 %

Analytics (GA4/Looker/Excel) 95 %

SEO & Content Architecture 90 %

CRO, Testing & Customer Intent 85 %

PROOF

Revenue System

+56%

Scaled online revenue from $1.93M to $3.0M by improving the operating system, not just adding more campaigns.

Amazon Economics

+68%

Boosted Amazon channel sales while protecting 20% contribution margins.

Content System

+115%

Doubled organic sessions through technical SEO and a more intentional content structure.

Paid Feedback Loop

5.2x

Managed $100K in annual paid spend with 5.2 ROAS and cleaner feedback from GA4.